Urbanride Is Partnering With iShoot.direct

As part of their broader operations, many of our clients create videos featuring executives, subject matter experts (SMEs), employees, customers, and other stakeholders. Through our work with these organizations, we have observed two recurring production challenges.

Sometimes they have exactly the right people gathered in one place for a conference, meeting, speaker program, or other event, but capturing professional video requires more production infrastructure than the moment realistically allows.

Other times, those people simply cannot all be in the same location. SMEs and executives are geographically dispersed and operating on demanding schedules, making video production resource-intensive across numerous sites.

Conventional video production is often poorly suited to both situations, typically requiring full crews, extensive equipment, and significant coordination. Self-recording tools reduce that complexity, but they often do so at the expense of quality, consistency, and throughput.

That is why Urbanride is partnering with iShoot.direct.

iShoot.direct is a video production company that combines lightweight on-site capabilities with real-time, remote direction from professional directors. Whether participants are gathered in one place or being filmed in different locations, they work live with those directors without requiring a full production crew for every shoot. This gives organizations a more efficient way to produce high-quality video content, with greater output, lower costs, and less logistical complexity.

For organizations and agencies that regularly develop video content, it means being able to film SME interviews and commercial materials supporting product launches more efficiently.

For organizations that host conferences, meetings, and other events, it means being able to cluster more content creation around those gatherings – producing educational videos, customer testimonials, and event collateral while the right people are together.

And for those that manage SMEs as speakers for educational and promotional engagements, it means being able to record speaker introductions, promotional clips, and interviews without trying to fit conventional production into packed calendars.

Across these and other use cases, iShoot.direct provides a more flexible approach to professional video production.

At Urbanride, we are always interested in finding additional ways to support our clients. Occasionally, that means connecting them with companies that help address challenges beyond the scope of our own services. iShoot.direct is one of those companies.

If your organization produces video content and would like to learn more about iShoot.direct, please let us know. We would be happy to make an introduction.